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AWHITEPAPERFROMCITYSQUAREASSOCIATESJANUARY2015 1AprominentsubplotintherstseasonotheNetixoriginalseriesHouseoCardshadtheambitiousMillennialZoeBarnesturndownapromotiontoWhiteHousecorrespondentatactionalnewspaperlooselymodeledontheWashingtonPost.InsteadsheacceptsapositionatahotnewpoliticalblognamedSlugline.AlthoughsheappearstohavecrossedthedigitalRubiconthereisonescenewhereZoeisseenperchedonastoolpowderinghernosewaitingorthecamerastorollorhertelevisionstand-up.Inawaythesceneepitomizesthedilemmaornewsandjournalismtoday.Ontheonehandtheinternetanditssocialandmobileplatormshavedramaticallychallengedthepre-eminenceotelevisionasanewssource.OntheotherhandevenintheSluglineeraoZoeBarnestelevisionhasanirresistibleallureorbloggerspunditsandotherdenizensothenewmediaage.Mediacompaniesinthetelevisionnewsbusinessdivestthemselvesothemediumattheirownperil.EvenipackagedanddelivereddiferentlytodaythanitoncewasthinkNetixAmazonandYouTubetelevisionisntgoingawayanytimesoon.Henceitwillcontinuetobeaplacewhereconsumersappetiteornewsinormationinsightandopinionismet.ButtobesuccessulthewaythatTVnewsorganizationsgoaboutdoingthisjobmustevolveinresponsetoatransormedworld.Itisthegoalothiswhitepaperbasedonteenyearsoprimaryresearchamongnewsaudiencestosayhow.WeendeavornotjusttodescribetherelevantwaysinwhichtheworldhaschangedbuttoanswertwoundamentalquestionsPreace1.Whatdoessuccesslooklikeortelevisionnewsinaworldtransormedinthemulti-mediamulti-platormage2.Whatcannewsconsum-erstellusaboutwhatitmeanstoachievethissuc-cessintheseconddecadeothe21stcentury 3TABLEOFCONTENTSAWORLDTRANSFORMED..............................................................041.CULTIVATEYOURTALENT..........................................................082.KNOWYOURDAYPART...............................................................10AWORLDTRANSFORMEDTHETIMELINE...................................................123.CURATEWITHCARE.......................................................................144.LEVERAGETHEVISUALMEDIUM.........................................165.DEVELOPYOURNICHE................................................................186.BUILDAMOBILEBRIDGE...........................................................20 4andmarketingmavensmarveledattheabilitytostreamvideotoaportabledevicebutthenotenreassuredthemselveswiththebeliethatnoonewouldpreertowatchagrainypostagestampsizedvideoiabigHDscreenwereavailable.TheywererightbutonlytoapointBecauseormostpeoplemostothetimethatniceHDscreenisnotavailableorconvenientwhichhasmadetheabilitytostreamtoaniPhoneorGalaxyoriPadminiandtheirbeautiuldisplaysmoreimpactulthanmanyoushadimagined.Andsoconsiderthatstapleotelevisionnewsthemorningnewsshowwithitschippermixoheadlinesweathertrafcliestyleandcelebrity.Whilesomeothatcontentisstillbestenjoyedlivebytelevisionwhiledressingorworkorworkingoutatthegymmuchoitismoreeasilyaccessedonasmartphonewhichhasbecomeormanyousanearconstantcompanion.IcantrememberwhenIdidntgotobedwithmyphonesaidonewomaninarecentstudy.WhyshouldIwaitorthelocalweathertocomeonduringthemorningshowsaidanotherwhenIcanjustcheckaweatherIt1hasbecomeclichtosayitbutitisnonethelesstruethattheinternetthatsystemwherebyvastquantitiesodigitizedstucanbedistributedandaccessedsimultaneouslyisthemostdisruptivetechnologysincetheprintingpress.JustasGutenbergsteenthcenturyinventiontooktheBibleoutotheexclusivepossessionoamonasticeliteandputitintothehandsocommonolkwhocouldinterpretthemysterioustextsinthebrightlightotheirownexperiencetheinternethasrippedawayjournalismromthehighpriestsooldmedianewspapereditorsandnetworknewsanchorsandmadeitaarmoredemocraticaair.Indeedinnewsaudienceresearchtodayrespondentsroutinelytellusnotthattheirinterestinnewshaswanedbuttheyhavebecomedistrustulotraditionalsourcesandtheinuencethatmightbeexercisedbycorporateinterestsorgovernment.Atleastwhenitcomestothemostimportantstoriesnewsconsumerslikehavingtheabilitytoscanmultiplesourcesmanyothemunconventionaltocobbletogethertheirowninterpretationoevents.ButwaittheresmoreTheinternetalonewouldbedisruptiveenoughbuttheriseomobiletechnologyontopoithasmagniedintensiedandpropelledthedisruptioninwaysmanyousneveranticipated.IntheheydayotheBlackberryancienthistoryreallymedia1Foratimelineomilestonesintherecenthistoryotechnologytelevisionandworldeventspleasereertothecenteroldgraphic.AWorldTransormed1 5goesnotjusttothetopicsthatinterestusbutalsototheviewpointsweseekout.Inrecentyearswehaveincreasinglyheardresearchrespondentstellusthattheyrankinternationalnewseventshighontheirlistointerestsnotorsometheoreticalreasonorascriticsomarketresearchotenliketosaybecausetheytendtogivesociallydesirableresponses.Formostnewsconsumersthatisaprooundlypracticalmatter.Whetherwelikeitornottheworldhascometous.When3000arekilledinaNewYorkterroristattackorchestratedromacaveinaremotecorneroAghanistanorwhen300areinjuredinaBostonbombingthattracesitsmotivestoanti-IslamicsentimentsinChechnyaitshardtoarguethatinternationalnewsisirrelevant.ButthesameresearchsubjectswhotellusotheirincreasinginterestintheglobalvillageMarshallMcLuhansprescientwordorthephenomenonbackin1965alsotellusthattheyactivelyseekoutinternationalperspectivesevenonU.S.newsstories.WhetherdrivenbyaninherentdistrustopoliticaloreconomicinstitutionsorsimplyacuriosityabouttheworldtheactisthatthesameappetitewhichoryearsdroveanAmericanesteemortheBBCnewsbrandnowcreatestheopeningorAlJazeerainAmericaandlittleknownbutpotentiallyimpactuloreign-basednewsorganizationslikeCCTVChineseCableTVNews.Itseasytodismissthesekindsothingsasnichephenomenabuttheywouldnotexistitheywerenotmeetinganeed.Handinhandwithglobalizationisthestarktruththatmuchothecontentointernationalnewsthesedayspertainstoterrorismandwarandthewaronterrorism.appthattellsmetheweatherormyspecifclocationrightnowMobilemediatechnologywillnotdestroytelevisiongenerallyorTVnewsspecifcally.Butitwilltransormitsignifcantlyhighlightingtheutilitiesandgratifcationsorwhichtelevisionperseisbestsuitedanddiminishingtherelativeimportanceothosejobsothermediacandobetter.Butmediaandtechnologydonotevolveinavacuumsowhenwedescribeaworldtransormedwecantlookatthelastfteenyearswithoutthinkingalsoaboutglobalismandpluralismterrorismandwarpoliticsandpartisanship.Thesesocialandculturaldevelopmentshavebeenpoweredinsomemeasurebytheevolutionsthathaveoccurredinmediatechnologybuttheyhavealsoshapedthetrendsweseeintelevisionnews.TheUnitedStateshasalwaysbeenambivalentaboutitsrelationshiptotherestotheworld.IntheDNAoournationalstoryisadeclarationoindependenceadocumentthatmakesplainourseparatenessasapeople.ButasanationoimmigrantswecannothelpbutbeshapedbywhattakesplacebeyondourbordersanditisourabilitytofndthisoutinstantaneouslythathasgrownexponentiallyasyesterdaysexpensiveandcomplicatedcommunicationtechnologygiveswaytoSkype.AndtheglobalizationotodaysnewsconsumptionWhetherwelikeitornottheworldhascometous. 6opinionsandliestylesaboutwhichpartisanpoliticiansonbothendsothespectrumtendtobloviate.4Isitanywonderthenthattheyhaveabandonedthebanalhorseracepoliticalreportingomuchtelevisionnewsevenastheirboomerparentsandoldergrandparentsgravitatetowardpoliticallysuper-chargedcablenewschannelstogettheirxandhavetheircherishedopinionsreinorcedPoliticsisundeniablycentraltociviclieandmostMillennialswouldnotdenythat.ButtelevisionnewscoverageothenationsgreatpoliticalbattleshasbeenasexhaustinganddispiritingasthedrumbeatoConsumerseltneedtobeinormedaboutworlddevelopmentshasneverbeengreater.Butthepleasureobeingthusinormedhasneverbeenmoremeager.newsaboutarmedconictsaroundtheworld.IknowIshouldbeollowingwhatsgoingoninWashingtonbuttheyneverseemtogetanythingdoneandalwaysseemtobetearingeachotherapart.Whatsthepoint4MillennialsinAdulthoodPewResearchSocialandDemographicTrendshttpwww.pewsocialtrends.org20140307millennials-in-adulthoodOverthepasttenyearstheconsumerseltneedtobeinormedaboutworlddevelopmentshasneverbeengreater.Butinsomerespectsthisalsomeansthatthepleasureobeingthusinormedhasneverbeenmoremeager.Participantsinournewsaudienceresearchinrecentyearsincreasinglyreportthattheyndthesteadydrumbeatonewsaboutarmedconictsaroundtheglobetobeexhaustinganddepressing.Itheysometimestuneoutitisnotnecessarilybecausetheydontcarebutbecausewithalltheyhavegoingonintheirownlivesitssometimesjusttoomuchtotake.NodoubtasimilarphenomenonwasatworkduringtheVietnamWarwhennightlynewscastsregularlyeaturedupdatesontheexactnumberodeadandwoundedonbothsidesotheconict.OrmaybeduringthehostagecrisisinIranwhichgaverisetooneothegreatinstitutionsotelevisionnewsTedKoppelsNightline.Butin1970andin1980eveninewsconsumershadbadnewsatiguewhatoptionsdidtheyhaveTodaybycontrastwithcablepenetrationatabout852andapproximately743usinginternet-capablephonesandtabletsitseasytounderstandwhyaviewermighttuneout.SimilarlythegrowingpartisanshipoAmericanpoliticsoverthepasttenyearsandthepolarizationoideologicallyopposedinterestgroupshasmadeitdifcultormanyviewerstostayengagedwhenthetopicisWashingtonDC.Itiswell-documentedorexamplethatMillennialshaveamuchweakerallegiancetopoliticalpartiesperseandamuchgreatertoleranceorthediversityo2IndustryDatahttpswww.ncta.comindustry-data3SmartphoneandTabletsTheHeartbeatoConnectedCultureFrankN.MagidAssociateshttpmagid.comsitesdeaultlespd20130930MagidMobileStudyPreview.pd 7AndyetsureasthectionalavataronewmediaZoeBarnessitsonherstoolwaitingorherstand-upTVwillcontinuetoexerciseanoutsizeinfuenceonnewsandjournalismortheoreseeableuture.ButsimplybecauseTVwillalwayshavethatbroadinfuencedoesntmeanitdoesntneedtoevolve.RatheriTVnewsistomaintainrelevanceitmustadapttothistransormedworld.Tothispointwesuggesttheollowingsiximperatives1.Cultivateyourtalent2.Knowyourdaypart3.Curatewithcare4.Leveragethevisualmedium5.Developyourniche6.Buildamobilebridge 8Atonetimeandnotsolongagowhenaresearcheraskednewsconsumerswhoobtainednewsrommultiplesourceswhytheyusedtelevisionnewsspecicallytheanswerwouldbebecauseitsuptotheminute.Idonthavetowaituntiltomorrowspapertondoutwhathappened.Icanhearaboutitimmediatelyandsometimesevenasithappens.Butnowtheinternetofersthattoo.Itusedtobethatnewsconsumerswouldtellyouthattelevisionnewsoferspowerulvisualsandvideototellitsstories.Butnewsvideoiswidelyavailableonlinetoo.Indeedonebyonemanyothereasonsorwhichconsumersonceusedtelevisioninconnectionwiththeirnewsinterestsarenolongercompellingbecauseothermediaandplatormsoferessentiallythesamebenets.SowhatsletortelevisionnewsthatnoothermediumcanoferordoquiteaswellItstheactthatthestoriesaretoldtomebypeoplewhoseacesIcanseewhosevoicesIcanhearwhosepersonalitiesIcancometoknowpersonswithwhomIcanactuallydeveloprapportandrelationship.OnceduringtheIraqWarwhileconductingocusgroupsonthetopiconetworkeveningnewsprogramsthemotheroayoungmandeployedinIraqexplainedherpreerenceorBrianWilliamsthiswayMaybeImnavebutItrulybelievethatBriancaresaboutmyboy.Itsdiiculttoimagineanyonederivingabeneitsopersonalromanonlinenewsexperienceorexplainingtheirpreerenceoroneonlinenewssourcesoveranotherinsuchdeeplyemotionalterms.EfortstotranserthispersonaltruthromtelevisiontotheWebhavebeennotoriouslyunsuccessul.WhatdoessuchathingevenlooklikeAndsoithepersonalelementisintegraltotelevisionnewsitmustbeclearthattalentdevelopmentisthetoppriorityonewsorganizationsrightDevelopingadeepbenchoindividualsandcultivatingthemovertimethewaythattalentisscoutedvettedandrewardedinprosportsmustbestandardoperatingprocedurerightAstheot-lampoonedJohnMcLaughlinmightsayWRONGWhenevernewsaudienceresearcherssetouttodotalenttestingthesedayswhatismoststrikingishowewnamesthereactuallyaretoworkwithandhowlowamiliarityandawarenessscoresareorallbuttheverytoptierinbroadcastnews.Therearemanyreasonsorthisalackoinvestmentdramaticchangesinthe1.CultivateyourTalentMaybeImnavebutItrulybelievethatBriancaresaboutmyboy. 9organizationsnothingismoreimportantthanidentiyingthesediverseauthenticintelligentcreativecourageouspersonalitiesandthentakingthetimeandgivingthemtheopportunitytoorgearelationshipwiththeaudience.TheiconicJimLehreramouslyusedtosaythatheandhisco-anchorRobinMcNeillwerenotintheentertainmentbusinesstheywereinthebusinessojournalism.Butwhattheirpointoviewmissesistheactthattelevisionnewsisbydeinitionauniquelypersonalormojournalism.Thosewhocontinuetoworkinthebusinessbuteelembarrassedaboutcallingreporterstalentandresisttheideaoareporteroranchorshowinganyindividualityempathyorhumoraredoomedtoseeingtheirefortstoreachaudiencesail.Indeedoneothemostdistinctiveandvaluablebenetsthattelevisioncanofertodayespeciallyinamarketplacemarkedbywaratigueandpoliticalcynicismarenewswomenandmenwhoarecommittedcompassionatecourageousandcompanionable.Whatotherreasoncouldtherebetogivethemtwenty-twominutesomytimeeachdayonce-extensivearmleagueolocaltelevisionnewsandlackostrongviewerloyaltytoanyoneTVnewsorganization.Butnothingisprobablymoresignicantintheendthanacertainhomogenizationonewstalentandanobsessionwithyouth.Aewyearsagowhiletalkingwithagroupomiddle-agedwomenabouttheirperceptionsoasetoup-and-comersatthetimeNoraODonnellErinBurnettandSavannahGuthrieoneotheparticipantssupportedbynodsoagreementromhergroupmatescomplainedItsactuallyhardtotellalltheseprettybrunettesapart.Themessageseemedtobethattelevisionnewslacksthediversityandvarietyotheirrealworld.IndeedthesomewhatsurprisingsuccessonTheTodayShowoMeredithVieiranogenericbrunetteshemakesthecase.AsdoesthecontinuingsuccessoRobinRobertstheone-timebasketballplayerandESPNreporteronGoodMorningAmerica.Sometimesaharderedgeanacerbicwitamaturityhonedthroughyearsohardlieexperienceandauthenticcompassionmattermorethanaprettyace.FortelevisionnewsNothingismoreimportantthanidentiyingthesediverseauthenticintelligentcreativecourageouspersonalities. 10personal.FormostthemorningisthemostintimatepartothedaysothetypesopersonalitiestheywanttoinviteintotheirhomesbywayotheirTVsareveryspecicrstthinginthemorningtheywanttohearrompeopletheyndcompanionablepleasantandgenerallynon-invasive.Morningnewsprogramsneedtocultivatetalentthatembodythesecharacteristics.Asmorningroutineschangeromweekdaytoweekendsodomorningnewsviewinghabits.WeveoundthatthetypicalviewerotheSundaymorningpoliticalnewsprogramisanavidnewsconsumerwhousesmultiplesourcesthroughoutthedaytogetnews.Forthemostparttheseviewershavethecapacitytowatchmoreactivelysotheycantakeinmorein-depthcoverageandmoreintensedialogue.TheylooktotheSundaynewsshowsnotonlytorecaptheweeksnewsbutalsotoprovidemorein-depthcoverageonimportantstories.TheseprogramsalsotendtobeDVR-worthyandstreamablebecausetheircontentisunduplicatedelsewhereandeveninotevergreencanbeviewedlaterinthedayorweek.OnSundaymorningstalentremainsakeypreerencedriverjustlookattherecentstrugglesoMeetthePresstoseehowdifcultitistogetthetalentjustright.ViewersotheseSundayshowsarentnecessarilylookingorsimplyalikeablepersonality.Insteadtheywanttoseeanengagingandtenaciousmoderatortheywantreereeswhowithholdtheirpersonalopinionsandquestionallsidesoacontroversialissuewithimpartialityandvigor.Sundaynewsshowsarewhereviewersgotoseethemostprominentpoliticalguresandnewsmakersdirectlyandairlyquestionedwithnoagendabutthetruth.TheexceptiontoallthisocourseisCBSNewsSundayInalandscapeincreasinglydominatedbyonlinenewsconsumptiontheresmoretoretainingTVnewsviewersthancultivatingtalent.AndoverthepastteenyearsmuchoourresearchhaspointedtooneotheseactorsveryclearlyInordertoproduceasuccessullinearTVnewsprogramyouhavetoknowyourdaypart.TVviewerswantandexpectdierentthingsromprogrammingduringdierentpartsotheirdayandweekanditisessentialtobearthosedesiresandexpectationsinmindwhendeterminingthestructureandcontentoTVnewsshows.MorningNews.FormanynewsconsumersmorningtelevisionnewsviewingisuniquelyappealinginanumberowaysTVnewscanbeconsumedpassivelymakingitsuitableormulti-tasking.Itiscapableoprovidingviewerswithnewinormationbecauseitisthersttimepeopleconsumenewsortheday.Ithasavisualdimensionanditprovidesacomortingpersonalelement.Passiveconsumptionotelevisioniskeyinthemorningwhentimeispreciousandattentionisragmented.Thisattributeotelevisionosetsthepropensityomorningnewsconsumerstowardmobileconsumption.Truemanyconsumerssleepwiththeirmobilephonesturningtothemrstthinginthemorningoranynewstheymissedovernight.Butthisrequirestimeandattentionwhicharepreciousinthesmallwindowotimebetweenwakingupandheadingouttostarttheday.BecauseTVcanbeoninthebackgroundwhilepreparingorthedayTVnewsremainsapartothemorningroutineormany.Morningshowsareotenidentiiedbytheirtalentandattachmenttomorningnewsanchorsandhostsis2.KnowYourDayPart 11nightlynewstheyreinterestedinnewsandhavebeentakingintheheadlinesalldaywithoutgettingtheullstory.Thechallengeisthattheseworkingproessionalsotenarenthomeintimetosettleinandturnonthenews.Earlyeveningnewsprogramshavethecontentandtheappealbutinherentlyexcludesomeotheirpotentialviewersbecausethetimeslotisjusttooclosetotheendotheworkday.Itwillbeimportantgoingorwardtoexperimentwithavarietyostrategiesoraddressingthischallenge.PrimetimeNews.Thentheresacompletelydiferentanimaltheprimetimenewsmagazineswherecontentisking.Weveoundthatthepeoplewhoareviewingprimetimenewsprogramshaveanappetiteoractualtelevisionthatgoesbeyondthetidbitstheygetinearlyeveningnewscaststoprovidegreaterdepthandmultipleperspectivesontopicstheyndinteresting.Theywantinvestigativejournalismnotjustaseriesoheadlines.Theylookortheseshowstoteachthemsomethingaboutwhichtheyveheardlittleornothing.Andianewsmagazinedoesincludeasegmentaboutsomethingrecentlyorcurrentlyinthenewsitmustaddsomethingdecidedlynewtotheirknowledgeorunderstandingothestoryinordertobeworththeirtime.OcoursenotallprimetimenewsmagazinesarecreatedequalandansothegenreappeartoallintooneotwocampsthosewhogravitatetowardentertainingcrimemysterieslikeDatelineorthosewhopreerhard-hittinginvestigativereportingormatslikethegoldstandard60Minutes.Eitherwaythisistheonedaypartwheretopictrumpstalentandwheremorethananythingelseviewerscraveagoodstorywelltold.Morningwhichmorecloselyresemblesitsweekdaycounterpartsinitsocusoneaturesoverhard-hittingnewsmakingitpitch-perectoralazySundaymorningwhenmanyolkshavenowheretobeandplentyotimetospare.EarlyEveningNews.Ateralongdayonewsconsumptiononotherplatormspeoplewantdiferentthingsromeveningnewsthantheyseekoutinthemorning.Intheeveningmanyviewersstillwanttogetnewsromprogramsthatarenon-sensationalunbiasedconciseandpolished.Eveningnewsviewersaretypicallyheavynewsconsumersoverallandollowthenewsclosely.Sotheyrenotlookingoreasynewsconsumptioninthesamewaythatmorningviewersmightbe.Theyconsidernetworkeveningnewsprogramstobetheclosestthingontelevisiontounbiasedjournalismwhichiswhattheywantromprogramsinthisdaypart.Theseviewerswantaccessiblenewsthateveryonecanunderstandbutthatisneitherdumbeddownnorsensationalistic.Althoughviewersonetworkeveningnewsprogramsarelookingorstraightorwardnewsitsclearthatanchorpersonalityandprolearetheprimarydriversonetworknewsprogrampreerences.Notonlyisitessentialtohavetherightkindsostoriesdeliveredtherightwayduringnetworkeveningnewsslotsbutalsotohavetherightanchordeliveringit.Theywantcredibleexperiencedandempatheticpersonalitiesdeliveringtheseriousnewstheyseekatthishourotheday.Itmustbeacknowledgedhoweverthatmanyearlyeveningnewsprogramsallinatrickytimeslotoranimportantpartotheirtargetaudiencetheworkingproessional.Thisgroupoviewersisperectorthe JULY151980CNNlaunchesJULY151996MSNBClaunchesOCTOBER71996FoxNewsChannellaunchesNOV102001ApplelaunchestheiPodOCTOBER72001WarinAfghanistandeclaredSEPTEMBER112001TheterroristattacksofSeptember11thOCTOBER121999PakistanigovernmentisoverthrowninthemidstofeconomicstrifeandintensifiedfightingwithIndiaoverKashmirJANUARY1999JonStewartbeginstohosttheDailyShowJANUARY1999JonStewartbeginstohosttheDailyShow2002CNNlosesitsnumber1CableNewsrankingstoFoxJANUARY12002EuroenterscirculationAUGUST2003Myspacefounded2003HumanGenomeProjectcompletedFEBRUARY42004FacebookfoundedFEBRUARY42004BenHammersleyisthefirsttousethetermpodcastinanarticleforTheGuardianFEBRUARY142005YouTubefoundedNOV222005TedKoppelretiredfromNightlineafter25yearsJULY152006TwitterlaunchesJUNE2006TEDTalksareavailableonlineleadingtoincreasedpopularityDECEMBER302006SaddamHusseinexecutedAUGUST2005HurricaneKatrinaOCTOBER42006WikiLeaksfoundedbyJulianAssange2006BrianWilliamreinventedNBCsNewsscoverageoftheAsianTsunamiandHurricaneKatrinahelpedNBCwinaPeabodyAwardNOV19200AmazonreleastheKindleJUNE29200iPhonereleaseNOVEMBERNightlineachinumber-onesNielsenratingnighttelevisiothemajornettimeaveraginviewersbeatShowandThetotalviewersJUNE13200TimRussertmofMeetthePr20012002200320042005200620071999199919801990MEDIATECHNOLOGYTVNEWSWORLDEVENTSAWorldTransformedTheTimeline esd008vedtheotintheamonglateprogramsonorksthefirst4.15millioningTheTonightLateShowinderatorssdiesMARCH122008HululaunchedforpublicaccessintheUnitedStates2009PRESENTDianeSawyerretiresfromherroleasanchorofABCWorldNewsDECEMBER142009FormerClintonstafferGeorgeStephanopoulosbecomesthecohostofGoodMorningAmericafollowingthedepartureofDianeSawyer2009Acellphonecameravideoshowingthe2009deathofIranianstudentNedaAgha-Soltanduringthe20092010IranianelectionprotestsreceivesaGeorgePolkAwardinjournalismMAY2009TEDlaunchestheOpenTranslationProjectJANUARY202009BarackObamaassumesofficeofPresidentoftheUnitedStatesMAY32010TheTodayShowaddedanon-lineonlyvideocomponenttotheirwebsiteTodayinTwoMinutesOCTOBER62010InstagramreleasedJANUARY122010EarthquakeinHaitiAPRIL20-JULY152010BPGulfSpillJUNE132009-FEBRUARY112010IranianElectionProtestsanearlyTwitterRevolutionMAY22011DeathofOsamabinLadenJANUARY25-FEBRUARY112011ArabSpringMARCH202003DECEMBER152011WarinIraqSEPTEMBER172011OccupyWallStreetmovementbeginsJANUARY82011UnitedStatesRepresentativeGabrielleGiffordsand18othersshotinTucsonArizonaJULY162012PewResearchCenterannouncedthat51ofthemostwatchedYouTubenewsvideoswereproducedbynewsorganizationsDECEMBER111995-APRIL92012TheTodayShowledNeilsonratingsforMorningTalkShowsfor852consecutiveweekslosttoGoodMorningAmericaAUGUST2012YouTubeformedElectionsHubandstreamedspeechesfromnationalpoliticalpartyconventionsandfeaturedcontentfromeightmajornewsorganizationsFEBRUARY12013OriginalseriesHouseofCardsdebutsonNetflixJUNE2013MorethanhalfofallAmericansownsmartphonesAPRIL2013AmazonpremieresfirstoriginalseriesOCTOBER312011-JANUARY212013PremiereofRockCenterwithBrianWilliamsAUGUST202013AljazeeraAmericapremiersAPRIL152013BostonMarathonbombingJUNE52013EdwardSnowdenleakedclassifiedinformationabouttheNSAsspyingactivitiesFEBRUARY2014GoogleGlassreleasedforconsumers2008200920102011201220132014 143.CurateWithCareThosewhoclaimthatthedaysoTVnewsarenumberedalsoliketosaythatintheageotheInterneteveryoneshisorherowncurator.Andtobesureconveneagroupohardcorenewsjunkiesorresearchandmanywilldescribeelaboratestrategiesthattheyhavedevisedorlocatingharvestingandflteringthenewsandanalysistheyfndonline.Inanewswebsiteusabilitystudyweconductedacoupleoyearsagooneyoungmandemonstratedhowthroughacombinationotopicalsearchesandvisitstopreerrednewswebsiteshedscantheweborinterestingcontent.Iastoryortopiclookedataglancetobeworthwhilehedkeepthetabopenorsubsequentreadingiitdidnthedclosethetabandcheckoutanotherlink.Oncehehadassembledintheormoasmanyasadozenopenbrowsertabsallthematerialorthedaythatlookedpromisinghedgobackandreadthecompletestoriesoneatatime.Heinsistedthiswashisdailyritual.ButhowmanyordinarynewsconsumersaregoingthroughthiskindotroubletogettherightmixotopicsandviewpointsromthemosttrustworthyandilluminatingnewssourceseverydayEvenintheso-calledageosel-curationandcitizenjournalismnewsconsumersappreciateitwhensomeonewithdeepknowledgeotheieldampleresourcesandsoundjudgmentbringstogetherinoneplaceandartullyassemblesthemostimportantandcompellingstoriesothedayinoneconcisepackage.Thisreallyisanopportunityortelevisionnewstoshine.Acaseinpoint.Onthatmemorabledayin2013whentheentirecityoBostonanditssurroundingsuburbswereunderlockdownandshelterinplaceorderstherewasntmuchtodobutollownewscoverageothepolicepursuitotheMarathonbombingsuspect.Itwasagreatexampleocrowd-sourcednewscoverage.WhilemostothelocalnewsreportersweremaroonedoutsidepolicebarrierswithmobilephonespressedtotheirearsandverylittleinterestingvideotoshowmanyouswereollowingliveTwittereedsemanatingrominsidetheneighborhoodswherepoliceweregoingdoor-to-door.ButasthedayworeonitgraduallybecameclearthatwewerentgettingacomprehensiveorconsideredaccountothesituationorhowcouldonepossiblybesurethesourcestheywereusingwerereliableWhatexperienceorinormationdidanyouspossesstodistinguishactromspeculationWherewasthecuration-wherewastheseasonedjournalist-whenweneededthemmostAsitturnsoutonthedayothemanhunttheywereinNewYorkandWashingtonD.C.atthenetworknewsorganizations.Thereonthenetworks-inplaceobreathlesscommentaryrominexperiencedbutattractivelocalreporterswithnonewstoreportbutendlessTweetsandFacebookpostsrompeopleinsidethesecureperimeter-wascalmmethodicalreporting 15WhenTVnewsdeliversarepetitivestreamobanalcommentaryandunsubstantiatedspecula-tionwhocanblametheviewerorchangingthechannelorreachingortheirtabletbasedoninormationcomingromreliablesourcesinlawenorcementandtheJusiceDepartment.Ionewantedtomakesenseoanotherwisechaoticanddisturbingdaythisclassicormotelevisionnewscoveragewasthebestwaymaybetheonlywaytodoit.IronicallyiyoulivedinBostonsincelocalnewsprogramspre-emptedlivenationalcoveragetheonlywaytogetthisbeneftotheircurationwastoplayalivestreamothenetworkbroadcasts.SothenorthepeoplewhoneededthecoveragemosttheonlysolutionwastowatchTVonaninternet-connecteddevice.JustiteenyearsagoFacebookwasmerelyaglintinMarkZuckerbergseyeTwitterdidntexistanditwasimpossibletolivestreamanetworknewsprogramtoyoursmartphone.Soitssel-evidentthatTVnewscantgoaboutitsjobthesamewaytodaythatitdidin1999.Butinspiteoallthechangesindeedinlightoallthechangestheeditorialandcuratorialunctionotelevisionnewsismoreimportantthaneverbeore.SowhenTVnewsdeliversarepetitivestreamobanalcommentaryandunsubstantiatedspeculationwhocanblametheviewerorchangingthechannelorreachingortheirtabletOnlybyembracingwithintelligenceandmaturitytheroleothecuratorselectingrommanypossibilitiesthemostsalienttopicsromtheabsolutebestsourcesandassemblingtheminagallery-likeashionthatmakestheviewerwanttoseeeverylaststorycanTVnewsmakeitsdistinctivecontributiontojournalismtoday. Asweearliernotedadeiningcharacteristicoourtransormedmediaworldistheactthatmanyothereasonsorwhichpeopleonceockedtotelevisionnewsarenolongercompelling.Othermediaandplatormsoferessentiallythesamebenetssoatrstblushthevisualaspectwouldseemtobeoneothemanybenetsnolongerownedbytelevisionnewsasnewswebsitesandmobileappsnowdrivecountlessvideoviews.ButisthisreallytrueAlthoughitisundeniablethattelevisionshareswithmobiledevicesandtheWebthestatusoavisualmediumthevisualaspectappearstounctioninasubtlydiferentwayontelevisionthanitdoesonotherplatorms.ConsumersarentalwaysclearandexplicitaboutwhattheyrederivingromanexperiencewhenitsworkingorthembutadeeperanalysisoconsumeropinionultimatelyyieldstheinsightWhatitmeanstoleveragethevisualmediumspecicallyinthecontextotelevisionisintegrallyandmaybesomewhatsurprisinglyconnectedwithnewsviewersdenitionsojournalismandwhatitmeanstobejournalistic.Wesaysurprisinglybecausejournalisticvaluesareotencontrastedwithentertainmentvaluesandmanyassumethattelevisionnewsunctionsmostlywithinthesphereothelatter.Astherothymixocelebritysel-promotionsensationalisticweathercoverageandcuteanimalstoriesoncethestock-in-tradeolocalTVnewsandthesecondhalonetworkmorningnewsshowsgraduallyinltratesthenetworkeveningnewscastitbecomesclearthatsomeintheindustrybelievethatanewsprogramneedstobeentertainingtobeengaging.Butaswevetalkedtodozensonewsconsumersacrossthecountrywehaveconcludedthatthisbelieisnotjustied.Multi-platormnewsconsumersassociatethesameattributeswithTVnewsspecicallythattheydowithjournalismgenerallyregardlessotheplatorm.WhethertheyrewatchingCBSEveningNewsreadingNYTimes.comorlisteningtoNPRtheyrestilllookingoraccuracytruthulnessdepthobjectivityandoriginality.WhatdistinguishestheengagingtelevisionnewscastromalengthyarticleintheTimesisnottheactthatitreplacesthejournalisticvalueswithsomethinglighterorlessdemandingbutthatitdeliversonthejournalisticpromisethroughthedistinctiveandcompellinggrammarosightsoundandmotion.ThisiswhytimeandagainwehearrespondentsinnewsaudienceresearchtellusthattheygravitatetowardnewsprogramsthattakemethereandpreerthenewsanchorswhoarewillingtoputbootsonthegroundtothosewhostaycomortablyseatedbehindtheLucitedesk.InTVjournalismthevideocamerabecomesthewitnessrecordingandreportingeventsastheyhappenandtheanchororcorrespondentbecomesanintrepidguideandthoughtulinterpreterortheviewerprovidingcontextorthescenebutnevergettinginthewayo164.LeveragetheVisualMediumTheengagingtelevisionnewscast...deliversonthejournalisticpromisethroughthedistinctiveandcompellinggrammarosightsoundandmo-tion. 17viewersabilitytoseeorthemselvesandarriveattheirownjudgmentowhatsunolding.ClearlytheninightlyratingsareanyindicationthepromiseoTVjournalismisnotbeingullledsomuchbythepartisanhostsothecablenewschannelshoweverentertainingtheirprogrammingcansometimesbebutbythenationalnewsprogramswhosereportersandevenanchorsarewillingtostandinthemidstoanangrycrowdinTahrirSquareortraveltoWestAricatodocumentthesuferingoEbolavictimsandexplorethespreadothediseaseearlesslyandrsthand.Ontelevisionmorethaninanyothermediumitbecomesclearthatjournalismisnotjustaboutabstractidealslikeaccuracytruthulnessdepthandobjectivity.ItsalsoaboutemotionalcharacteristicslikepassioncourageandempathythatareevidencedeverytimeaTVnewscrewdoesthehardworksometimesatgreatinconvenienceorevenrisktothemselvestoobtainthehighestqualityvideoandnarrateastorythatnotonlytakestheviewersintotheactionbutletsthembecomepartothenarrative.TheenduringappealothiskindoTVjournalisminspiteotheubiquityonewsvideoonlineandonmobileplatormsmakessenseintuitively.WhilenewsconsumerscananddoscannewsheadlinescontinuouslyandwatchvideoclipsthroughoutthedayonnewswebsitesandsocialmediaeedsnothinginthedigitalspacereplicatesorviewersexactlywhathappenswhenRichardEngelorAndersonCooperreportromawarzone.Whenitleveragesthevisualmediumullytelevisionhasanunmatchedstorytellingpowerandgreatstoriesareinherentlyengaging. indieCurrentTVhavingclosedshopinAugust2013whichofereditsVanguardjournalismpiecesprovidingreportingonglobalissuesatwhateverlengththestorydictated.ThentheresViceTVdebutinginthespringo2013onHBOandbringingthestoriesthatmainstreamorganizationsarentcoveringtotheirhungryaudienceinepisodesconsistingotwo15-minutesegments.2ShowslikeFrontlineonPBSandViceonHBOstraddlethelinebetweendocumentaryandnewsprogramproducingalbeitorverydiferentnetworksandverydierentaudiencesshowsthatventurebeyondatraditionaltelevisionnewsormat.ThoughprogramslikethesehavethepotentialtoattractyoungerviewersnotdrawntotraditionalnetworknightlynewsshowsthetruthisthatbothPBSsoferingsandVicesarerelativetobroadcastcomparativelylowratingsvehiclesoperatingonabusinessmodelmilesawayromthemass2ViceHasManyMediaGiantsSalivatingbutItsTermsWillBeRichNYTimeshttpwww.nytimes.com20140623businessmediavice-has-many-media-giants-salivating-but-its-terms-will-be-rich.htmlAstheHBOseriesTheNewsroommadeclearbreadthanddepthentertainmentandinormationintegrityandtheneedtokeepratingshighcanbeandotenareatoddswitheachother.Apartrom60MinutesmostotheinvestigativejournalismthatcanbeoundonTVoccursontheringe.PBSisperhapsthebest-knownsourcewithconsumersotencitingPBSNewsHourFrontlineCharlieRoseandIndependentLensasbeaconsojournalisticintegritythatoperateinlongorm.ProgramslikeTheDailyShowandTheColbertReporthavealsopavedthewayorseriousnewsdoneinadiferentinthiscasecomedicandsatiricalway.Andweveoundthattheytooarerewardedortheirefortsbybeingcalledjournalistic.ThenewestadditiontothishybridsatirenewsormatHBOsLastWeekTonightwithJohnOliverhassimilarlygainedbothapopularollowingandcriticalacclaimhelpedinnosmallpartbyitsviralYouTubeclips.1Theresthedeunct1JohnOliversComplicatedFunConnectsorHBONYTimeshttpwww.nytimes.com20141117businessmediajohn-olivers-complicated-un-connects-or-hbo.htmlsmidnytcore-iphonesharesmprodnytcore-iphone_r05.DevelopYourNiche18 reachmodelotraditionalnetworktelevision.SimilarlyCurrentwithitslotygoalsandrenegadeormatsisnowpartotelevisionhistoryandTheDailyShowwhichinactcallsitselaakenewsprogramisonaComedyCentral-notanewschannel.ThegoodnewsinallothisPreciselybecauseothewaytelevisionhastransormeditseltheresnowroomorexperimentation.Paycablenetworksthattargetnicheaudiencesaretheperectvenueoradiferentkindotelevisionnewsprogramsrelyingnotjustonthestandardanchor-desk-headlinesmodelbutondiferentiterationsothejournalisticmodelthataselectgroupoconsumerssaytheywantlongormdocumentarystylestorytellingoncomplexinternationalstoriesthatcarryworld-widesignicancebutdontalwaysgettheirdueontheeveningnews.Simplybecausesomehaveailedorarestrugglingdoesnotmeantheseefortsarentworththeinvestment.Inatelevisionuniversethathasbeentransormedbytheinternetitisvitalthattheseniche-ynetworksandnewtypesonewsorganizationscontinuetoexperimentwiththestory-drivenvisuallyrichprogrammingthattakesulladvantageowhatTVasamediumdoesbest.ButwheredoesthatleavethebigbroadcastnetworksInasensetheveryconceptondingyournicheisantitheticaltobroadcasttelevisionwhoseDNAistobeamassreachvehicle.Perhapsthisisoneothereasonsthatinournewniche-orientedmediaworldtheaverageaudienceornetworknightlynewscastscontinuestoerode.3Howinthenewmillenniumcanbroadcastnewseveradequatelyservethemultipleandsometimescontradictoryinterestsoracturedandincreasinglydiverseaudiences3TheStateotheNewsMedia2013PewResearchCenterhttpstateothemedia.org2013overview-519Preciselybecauseothewaytelevisionhastransormeditseltheresnowroomorexperimentation.Maybeinthisbravenewworldtheansweristhatbroadcastsnicheisnottobeanichebuttobeinsteadaplacewhereabroadswathothemedia-usingpubliccanndrelevantcontentpresentedinanaccessiblewayaplacewherepeoplecometogetheraroundthegreateventsothedayratherthaneeingtotheirownprivatecorners.Grantedtheimportanceothisunctionwillbemoreevidentatmomentsocrisisortransitionduringperiodsocivilunrestorinternationalconictwhenthereisachangeingovernmentoramajorsocialtransormation.Butintheendtheexecutiveleadershipandcorporateownersothesenon-nichenewsorganizationsneedtoaskthemselveswhetherornottheyowethecommunityatleastsomepublicserviceinexchangeortheirlucrativeaccesstotheairwavesandcable-carriedbandwidth.ItheanswertothatquestionisyesthentheresultsoexperimentsthattakeplaceontheringeromVanguardtoVicecanactuallybeusedtohelptoevolveavenerableinstitutionsavingitromobsolescencewithoutrelyingoncatvideosandcelebritynewstoseemrelevantandengaging.Itheanswertothatquestionisnothenbroadcasttelevisionnewsreallyisinitstwilightyears. 20AndsoweendwherewebeganMobiletechnologyhasmagniedintesiedandprolieratedchangeswroughtbytheinternet.ButwhatisitspecicallyaboutmobilethatmakesitsuchapoweruldevelopmentInJanuaryo2014thePewResearchCenteroundthat58oadultsownweb-enabledsmartphoneswhile42reporthavingatabletcomputer.1AndthesenumbersareonlygrowinginMay2011only35oadultsreportedowningasmartphonewhilethetabletnumbershaveincreasedbynearlyveoldinthatsametimeperiod.Thishasledtoanincreasingamountowebtrafccomingrommobiledevices.SohowcanthisgrowingmobilemediumbeleveragedbytelevisionnewsorganizationsinameaningulandbenecialwayAsortogatewaybetweenpeopleandtheinternetmobiledevicespossessthreedeningcharacteristicsintimacyportabilityandconveniencethatmakethemuseultonewsconsumersandultimatelytonewsorganizations.IntimacyItsnotexactlyeasytocuddleupwithaPCbutasmartphoneandortablethasthedistinctadvantageodeliveringthesamecontentonendsonthedesktopwebtothepalmoyourhand.Asaresultconsumerswinduptakingthemtobedintheeveningandwakingupnexttotheminthemorning.Flippingonthetelevisionandinvitinganeveningnewsanchorormorningnewspersonalityintoyourhomeiscertainlyanintimateactthatconnectsviewerstothemedia.Butmobiledevicestakeitonestepurtheractuallygettingintobedlyingwithusersonthecouchandstayingintheirbackpocketthroughouttheirday.AvailabilityNotonlyaremobiledeviceseasily1MobileTechnologyFactSheetPewResearchInternetProjecthttpwww.pewinternet.orgact-sheetsmobile-technology-act-sheetaccessibletheyalsohavethedistinctadvantageoalwaysbeingon.WhilePCsandlaptopscantaketimetopoweruporbelocatedinanotherroomthatmakestheiruseinconvenientmobiledevicesdontsuerromsuchlimitations.Inactsoavailableandubiquitousarethesedevicesthattheyactuallycompetewithouramiliesourriendsandourco-workerswhentheyarewithus.PortabilityTheeasewithwhichnewsconsumerscannowalwaysaccessanywheretheywantnewscontentonthewebthroughtheirmobiledevicesisstaggering-62osmartphoneusersreportgettingnewsontheirdeviceweeklywhile36dosodaily.2Beingabletoaccessyourphone-andbyextensionnewsduringyourcommutetoworkwhilelyinginbedwhilewalkingromoneroomtoanothermakesthemobiledevicearevelationortheavidnewsconsumer.Newsisnowquiteliterallyconstantlyatyourngertips.WhatthendoesthismeanorthegraduallycontractingTVnewsaudienceInastudythatexaminedthemorningliestyleandmediausagehabitsonewsconsumersweoundthatwhile2TheStateotheNewsMedia2013PewResearchCenterhttpstateothemedia.org2013digital-as-mobile-grows-rapidly-the-pressures-on-news-intensiymobile6.Buildamobilebridge 21televisionviewingcontinuedtoholdastrongplaceinthemorningroutinemanyrespondentsreportedusingtheirmobiledevicebeoreevenswitchingonthetelevisionotenwhiletheywerestillinbedandbarelyawake.Byextensionmobilesgreatestimpactisprobablyinmorningnewsviewingturningtheoncevitalandthrivingnewsprogramgenreintobackgroundnoise.Mobilemayalsobeanothernailinthecofnolocaltelevisionsincealotowhatpeopleareaccessingontheirphonesweathersportsscorestrafcconditionsiswhattheyoncesoughtromlocalnews.Althoughweknowromourresearchthatthereisnooneplaceontheinternetthatsuccinctlyandsuccessullypullstogetherlocalcontentconsumersareabletoapplyinthemobiledimensiontheirsel-curationbehaviorcultivatedoveryearsoaccessinginormationonline.Theyareavidlydownloadingsubject-speciicappsweathersportsteamsetc.andcreatingroutinesaroundcheckingthemtogetalltheinormationtheywantquicklyregardlessowhethertheyareinrontoaTVorcomputeratthetime.Whenlookedatinthiswaythepropositionthisistheyearomobileotenputorthbymediaplannersandtechnologyconsultantsalikesoundslikethedeathknellortelevisionnews.Butitneedntbelikethat.Foritispreciselymobilesintimacyavailabilityandportabilitythatmakeitthebridgebetweentelevisionandtheinternetcombiningthepowerotheinternetthatsystemwhereinvastquantitiesodigitizedstucanbedistributedandaccessedsimultaneouslywiththecomortandeaseotelevision.Thoughitmustbeacknowledgedthatmobiledevicescansimplybeanotherscreenonwhichtowatchtelevisionwewouldarguethatthisbehaviorisnotthethreattotelevisionnewssomemayviewitas.Inactmakingyourcontentavailableonmobiledevicesissimplyanotherwaytoallowyourviewerstoaccessyourcontent.AndreallyevenwhenwewatchthenewsonourphonewerestillwatchingTV.Finallyandparadoxicallyitmaywellbetheall-importantpersonalityactorintelevisionnewsthatwillbeitssavinggraceintheaceomobile.Throughsocialnetworkingsitesincreasinglyaccessedviasmartphonesuserscangetthatsameconnectiontopeopleandorstoriesthattelevisionprovides.Butmobilecannotatleastnotyetreplicatethepassiveandengagingaspectosittingdowntowatchyouravoritenewsprogramdeliveredbyyouravoritetalent.Atthesametimetelevisionnewsprogramscantakeadvantageoincreasingly-importantandverytopomindsecondscreenbehavior.Byconnectingyourtelevisionprogramtoyourviewerthroughspecialcontentavailableonlythroughmobileapplicationsyouenticeyourviewertoremainengagedbeyondthebroadcast.Inthissensethesmartphoneortabletbecomesthathelperorbridgethatkeepstheviewertunedinandnottherighteninglittledevicethatspullingthemaway.Thesmartphoneortabletbecomesthathelperorbridgethatkeepstheviewertunedinandnottherighteninglittledevicethatspullingthemaway. 22CitySquareAssociatesInc.isamarketingresearchandstrategicconsultingpracticethatdrawsonitsteammembersskillsinconsumerresearchprocessacilitationandstrategiccommunicationtohelpbusinessesandorganizationsidentiyexpressandachievetheirobjectives.Sineouroundingin1997wehaveconductedhundredsoconsumerresearchstudiesbothqualitativeandquantitativeonbehalomultiplemajorUSnewsorganizations.Ourbodyoworkalsoencompassesentertainmentdigitalmediaadvertisingeducationandthenon-proftsector.FormoreinormationcontactCitySquareAssociatesInc.inocitysquareassociates.com617-441-7733875MainStreetSuite3CambridgeMA02139AboutCitySquare 2015CitySquareAssociatesInc.AllRightsReserved.Version1.0